Alex Allison sold his first home at 19. A few years later he would sell his real estate tech company to Zillow. As the CEO of D. Alexander, he's offering something Air BnB and hotels can't. He's the creator of a new class of luxury destinations, and has coined the term "destination isolation".

His innovations in real estate and hospitality have been featured in Forbes, WSJ, Entrepreneur Magazine, and FoxBusiness. This week on Wise Up! we talk about the principle of hospitality and what people really think about when they're looking for a place to lay their head.

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