You want sales. But you're not going to get sales by just "doing sales". It's simpler than that, more human, which is good news! Mark Boundy believes that sales is "heart to heart combat" and what he means is that people don't buy your product and services, they buy from their own set of values and your job is to discover and communicate your value in relation to that. I know it sounds touchy-feely but let's be honest - we're all in the People Business so we're going to have to understand people if we're going to get anywhere.